Bluetooth Advertising and Marketing Solutions

The Bluetooth technology has emerged in 1998. According to Bluetooth Special Interest Group (SIG), by 2006, the number of devices using the Bluetooth technology exceeded one billion kept growing by over 10 million a week. By 2008, the number of the devices has reached two billions.

«Proximity Promoter 24x7» - Software for Bluetooth Marketing!

What is Bluetooth marketing?

Bluetooth marketing is a trend in mobile marketing, which allows communicating with consumers over mobile phones, using Bluetooth. It is safe to say that mobile marketing today is considered as one of the best formats of interaction between brand and consumer.

Why is Bluetooth marketing interesting to advertiser?

It provides instant contact with consumer; user cannot just lose/discard received content but can view it later. Each user receives information personally.
Received content is stored in user’s phone, and user can forward it to friends and acquaintances freely; i.e. that’s guerilla marketing.
Content distribution is performed automatically, around the clock and without human participation.
Low cost of contact with consumer, since the transmission of content via Bluetooth is absolutely free of charge for both sender and recipient.
Recipient makes the decision on whether or not to accept the file; i.e., that is not SPAM.

Why is Bluetooth marketing interesting to consumer?

To start receiving content, all consumer needs to do is simply enable Bluetooth on the phone.
Both content transmitted and transmission over Bluetooth are totally free for both consumer and advertiser.
Consumer receives useful information, matching consumer’s expectations, at appropriate time and place.
The primary value of information transmitted is useful or entertaining content (pictures, ringtones, and movies); all of that user can keep or share with friends.

Where Bluetooth marketing can be used?

When running different marketing and PR-campaigns.
At shopping, entertainment, and office centers.
At stores, supermarkets.
At cafés, bars, restaurants.
At night clubs and discos.
At cinemas.
At exhibitions, conferences.
In public transportation.
In stadiums.
At educational institutions (universities, schools, colleges).
On squares and streets.
At any spots with many people – festivals, beaches, picnics (Bluetooth Promoter 24x7 runs great on a laptop computer).